2 Duties:

General Duties:

• Develop, implement, and manage our social media strategy.
• Define most important social media KPIs.
• Manage the company’s online presence, including social media channels, the website, email marketing, and online advertising.
• Create engaging content, plan, monitor performance, and optimize social media campaigns for maximum impact.
• Prepare and provide regular reports to the management team.
• Use social media marketing tools such as Buffer.
• Work with copywriters and designers to ensure content is informative and appealing.
• Collaborate with Marketing, Sales, and Product Development teams.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Make presentations to Management when required.

Other Duties:

• Organize and attend marketing activities or events to raise brand awareness.
• Stay up to date with latest social media best practices and technologies.
• Attend educational conferences.
• Be available to travel for business events and duties.
• Perform administrative and ad hoc duties.
• Hire and train others in the team.
• Provide constructive feedback.
• Adhere to the MIG code of conduct, policies and procedures.

3Requirements:

• Three (3) years of experience in social media marketing roles, preferably in the investment industry or similar.
• Experience with data analysis and reporting tools.
• Flexibility to adapt to changing priorities and fast-paced environments.
• Familiarity with both local and international market trends and customer behaviors.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Strong understanding of SEO, digital marketing, web traffic metrics, and online advertising.
• Experience with executing audience and buyer persona research.
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Minimum Diploma in marketing, or a related field.

4Skills:

• Excellent multitasking skills
• Great leadership skills
• Creative thinker and Social Media Strategist using social media for brand awareness and impressions.
• Ability to work independently and as part of a team.
• Good time-management skills
• Great interpersonal, presentation and communication skills

5Departmental Relations:

• Maintains contact with Marketing, Sales, and Product Development teams.
• Maintains contact with all other workers of the company. 

6External Relations:

• Maintains contact with influencers, bloggers, social media followers and customers.

7Responsibility for Assets:

• Promotional materials such as flyers, banners, and digital assets.

8Salary:

•  GHS 3,000 to GHS 4,000

Deadline: July 30, 2024.