1 Job Overview:

2 Duties:

General Duties:

Market Research:

• Conduct market research to understand industry dynamics, competitive landscapes, customer behavior, and emerging trends.
• Identify opportunities and threats within the market to inform strategic decisions.

Competitor Analysis:

• Monitor and analyze the activities, strategies, and performance of competitors.
• Provide comparative analysis to highlight competitive advantages and weaknesses.

Data Collection and Analysis:

• Gather and analyze data from various sources, including industry reports, market trends, surveys, and company publications.
• Utilize statistical tools and software to interpret data and identify patterns or trends.

Report Preparation:

• Create detailed research reports, presentations, and summaries that outline findings and provide actionable insights.
• Present research findings to management clearly and concisely.

Support Business Strategy:

• Collaborate with various departments to support strategic planning and decision-making processes.
• Provide research-based recommendations to guide business strategies and initiatives.

Qualitative Research:

• Conduct interviews, focus group discussions, and leverage other research methods to gather in-depth insights.

Industry and Policy Monitoring:

• Keep abreast of industry developments, regulatory changes, and policy updates that may impact the business.
• Analyze the potential impact of external factors on the company’s operations and strategies.

3Requirements:

• Proven experience in data collection and analysis.
• Proficiency in using statistical tools and software.
• Strong research skills, including both quantitative and qualitative methodologies.
• Excellent written and verbal communication skills to present findings effectively.
• High level of accuracy and attention to detail.
• Critical thinking and problem-solving skills.
• Ability to work collaboratively with cross-functional teams.
• Relevant educational background in market research, Business Administration, Economics, Statistics, Sociology, or a related discipline.

4Skills:

• Communication Skills: Strong verbal and written communication skills to interact at varied levels. Active listening skills to understand the needs of clients and team members.
• Interpersonal Skills: Strong interpersonal skills to build and maintain relationships with team members, clients, partners, and stakeholders.
• Networking: Proactive in attending industry events, conferences, and networking functions while building and maintaining a strong professional network.

5Departmental Relations:

• Maintains contact with all departments.

6External Relations:

• Maintains contact with all stakeholders, respondents, and market players.

7Responsibility for Assets:

• All company equipment, resources and production material.

8Salary:

• GHS 3,000 to GHS 4,000

9Application:

Apply with your CV and cover letter, using the job title as the subject of your email.